Social media means a lot of things to a lot of people, but no one can deny its rise in prominence within the digital media mix. According to Hitwise, as of June 2010, Social networks accounted for 12% of UK Internet visits whereas search engines accounted for 11%.
Again, due to the varied agencies within the global Havas Digital network, Media Contacts is able to offer a robust service set to our clients in order to help support their social media efforts.
Our social media services cover the following:
Consultancy
- Community management
- Social consultancy
- Campaign co-ordination
Media
- Facebook API management tool
- Social platform ads
- Media planning / strategy
Research
- Buzz monitoring
- Social insight / analytics
- Brand / competitor audits
Social PR
- Blogger outreach
- Earned media
- Reputation management
Content
- Application development
- Content creation
- SEO integration
Social CRM
- Moving from buzz monitoring to responding
- Activation and support for CRM via social networks
- Management & creation of social CRM system
Seeding
- Content seed / distribute
- Real time analytics
- Guaranteed views
These services are modular by design and clients can work within Media Contacts on one or all of them. Clients can also retain Media Contacts to handle any part of the work or liaison with internal teams and/or other agency partners. More than any other media discipline, its important for us to maintain this high degree of flexibility because social touches all aspects of our clients from customer service and IT to marketing and the web teams, which means to be effective and drive results for our clients, we must remain flexible.