Media Contacts offers our clients digital media planning and buying services. For many advertisers this is the core of their needs because of the vast complexities inherent within digital media. Planning and buying digital media is not as simple as it might seem as a result of dynamically changing inventory availability, a multitude of pricing options and a huge array of ad sizes and placement options from video and rich media to standard flash-based banners and text ads. This ecosystem becomes even more complex when you add multiple ad networks/publishers, targeting criteria, and tracking requirements into the media mix. A key benefit for Media Contacts’ clients stems from a unique approach to integration that allows the display teams greater ability to seamlessly execute retargeting off of existing buying conducted by the search, social, mobile, and email specialty teams within Havas Digital. This ensures that optimization is done holistically against the consumer’s entire digital brand experience.
Media Contacts’ technology and data heritage puts the agency in a unique position to offer smarter digital media planning and buying, coupled with robust attribution models so clients get greater performance out of their media. Our goal is to make our clients media work harder for them.