CRM, similar to social means a lot of things to a lot of people and is another area where Havas Digital clients benefit from the close relationship between agencies in the network. With CRM and email this may be truer than any other area. Combine brands like AIS that drive email production and delivery with Media Contacts and their data/technology prowess, Havas Digital is uniquely positioned to deliver the broad of experience and capabilities needed for effective CRM and email.
In order to provide an all-round customer relationship management product to our clients, Media Contacts can offer the following services that fall under the collective heading of CRM:
- Database build, management and hygiene
- Database segmentation
- Email broadcasting
- Re-targeting
- Behavioural response tracking and regular campaign reporting
- Strategic campaign planning, including long term communications strategy
- Multi-channel communications strategy (in association with other product teams)
- Data protection consultancy
- Creative development of emails
- Creative critique and improvement recommendations
- Email list rentals and lead generation