With the advent of bidded media environments, rich media platforms that enable on-the-fly optimization of the content/message/creative assets within an ad, and site analytics platforms now offering landing page testing and traffic segmentation as well as targeting, it is critical that all digital media agencies are able to offer creative services. Without full service digital capabilities, digital agencies are handicapping their clients by being unable to optimize, segment, and target at the speed required to drive maximum performance.
As a result Havas Digital has a robust set of creative capabilities anchored by AIS and shared across its agencies that allows Media Contacts to leverage creative strategy, design and production to improve all other services we offer with the end goal of driving real business results for our clients.