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Strategy
Digital media can be very tactical by nature, but the most successful campaigns have a unifying strategy to focus innovation on driving real business results.
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Display
The execution of the digital strategy revolves around accountable and transparent media planning and buying across a multitude of publishers and ad units.
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Search Engine Marketing
Leveraging paid search to ensure efficient brand visibility within relevant SERPs by creating cross media continuity to maximize relevance.
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Search Engine Optimisation
On- and off-page optimizations increase rank & exposure within organic search results to suppliment & enhance SEM efforts.
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Social Media
A broad array of capabilities from paid media on Twitter and Facebook, to social targeting and monitoring services focused on owned and earned.
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Mobile
Executing on the "third screen" to help brands adapt to a multitude of devices with mobile-optimized media, content, apps, and web sites.
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Data & Analytics
Efficient data management and the ability to generate actionable insights is mission critical in today's on-demand digital-centric media landscape.
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CRM / Email Marketing
Strategy and content development to database management and platform selection as well as list rentals round out the agency's capabilities.
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Creative
The design, production, and optimization of digital assets from flash banners and streaming video to fan pages, apps, landing pages, and/or search copy.
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Trading
Leveraging smarter media buying, stronger publisher relationships, and better inventory to create a competitive advantage for the agency's clients.
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Experience Optimisation
Consumers don’t differentiate between channels. Brands shouldn't either. Optimize the entire digital footprint to enhance the consumer experience.
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Conversion Optimisation
With only $1 spent on optimizing a web site for every $90+ spent on media to drive traffic, there is a missed opportunity to optimize the conversion.
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Affiliate Marketing
Cross market capability to manage programs with a variety of preferred networks as well as access to an in-house network to drive maximum sales.