Our Thoughts

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Wireless

October 2005

Delivering targeted marketing messages to mobile handsets has been a much-hyped subject since the late 1990s. Today’s wireless carriers in Europe, Asia, and most recently, the U.S., offer a wide range of multi-function phones with built-in cameras, enhanced resolution screens, and improved audio…

Tags: Mobile

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Blogging

July 2005

Blog: n; an online diary; a personal chronological log of thoughts published on a Web page; also called Weblog, Web log.

Tags: Social Media

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Cookie Deletion

April 2005

The Internet has rapidly become a major part of consumers’ lives with over 595 million people online worldwide1. Its use as an information source, advertising medium, communications ..

Tags: Data & Analytics

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Behavorial Targeting

December 2004

Behavioral targeting has been the subject of much press recently in the U.S., and it is hard to find a conference that does not include reference to this latest online marketing “buzz word.”

Tags: Data & Analytics

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Paid Search

September 2004

Search engine marketing has become one of the most effective online marketing strategies available today and Media Contacts strongly believes that every advertiser should incorporate search advertising into their marketing plan.

Tags: SEM

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