Overview
- Title
- Falling In Love With Online Video
- Client
- KIAPOP
- Country
- International
Challenge
KIA unveiled its stunning, chic and stylish new electric city car concept: KIA POP, and wanted to create buzz around the Paris Motor Show and around the innovative new car.
The goal was to create awareness and engage with the target audience during the motor show.
Strategy
In order to achieve this goal Media Contacts created a cute KIA POP video and seeded it mainly across France, targeting lifestyle sites and motor sites.
Results
In a 2-week online video viral campaign the results were extraordinary! The KIA POP video online campaign reached, created buzz, awareness and made the target audience fall in love.