Overview
- Title
- eMarshmallow Test
- Client
- Media Contacts
- Country
- Brazil
- Awards
- Bronze at the Latin American Wave Festival
- What we've done
Challenge
Auto promotion campaign of Media Contacts Brazil for its 10th anniversary and showing at the same time the importance of the online advertisement to marketers.
Strategy
With a very limited budget Media Contacts Brazil created a video based on the concept that nowadays nothing is more interesting or appealing than the Internet.
Making a satire of the famous child psychology tests with marshmallows, the video challenges children not to play or use a computer in exchange of candies. Highlighting that the world is more digital than ever: “The instinct is digital. What about your brand?”
The target was led to the commemorative micro site through social networks and communication by e-mail and press releases.
Results
The campaign achieved great results:
- Over 40,000 views on YouTube, and still counting.
- Several media outlets mentioned the campaign as an example of how brands should advertise more on the Internet.
- The main advertising portals and blogs quoted the campaign generating great visibility to Media Contacts.
- Bronze at the Latin American Wave Festival.