MC Speaks
MC Insight
TV 2.0: The evolution will not be televised
The ubiquity of broadband in markets worldwide has created an evolving video environment rich in both selection and mode of access. Consumer empowerment and personalization of content had their origins decades ago with the emergence of VCR's and camcorders, but the digital device revolution of performance advancement and price reduction opened the opportunity for creation and distribution to all. Empowered consumers armed with computers, digital cameras, easy-to-use editing software and broadband connections readily create their own personalized forms of media, contributing to what is now called the "long tail" of video content...
read moreOur Best Practices
MC Spain Nike campaign: Brazilian Table Tennis (Gold Effie Winner - Oct.06)
read more
Knowledge Byte
Is the Social Party Over? - TS Kelly
read more
MC @round the World
Media Contacts news, awards, and seminars taking place around the globe
read more
Your Country Flash
Read your interactive country news
read more