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MC Insight

TV 2.0: The evolution will not be televised

The ubiquity of broadband in markets worldwide has created an evolving video environment rich in both selection and mode of access. Consumer empowerment and personalization of content had their origins decades ago with the emergence of VCR's and camcorders, but the digital device revolution of performance advancement and price reduction opened the opportunity for creation and distribution to all. Empowered consumers armed with computers, digital cameras, easy-to-use editing software and broadband connections readily create their own personalized forms of media, contributing to what is now called the "long tail" of video content...

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