Concert is our unique methodology that has been created from a combination of insights and research.
It is based in three main pillars:
- Total understanding of the consumer
- Total rigour in strategic planning, maximising insights and creativity and consumer effective solutions
- Total accountability via measurement system
- By using this process, we establish clearly a strong link between marketing communications and business results.
Buying is also fundamental in this process and that is the reason it is integrated within Concert. It is basic that our Buying Team understands the importance of knowing the strategy in order to design and implement the best negotiation, and not only focus on prices, discounts, and cost per GRP.
Media Contacts has access to Havas Media's central buying function, which is organised to ensure that each country operates as effectively as possible within its own market by using both local skills and knowledge and, where appropriate, global insight and negotiation power.